Bridging Cultural Influence & Measurable Revenue.
Senior marketing and advertising executive with 20+ years architecting omnichannel revenue strategies, brand partnerships, and cultural moments for prestige & mass brands — from The New York Times to global enterprise media.
As Seen In
The Full Spectrum of What I Do
Two decades of navigating fast-changing media landscapes without playbooks — identifying whitespace, building agency and brand relationships, and structuring high-value partnerships across every channel that matters.
Omnichannel Revenue Strategy
Architecting integrated media layers that connect top-of-funnel cultural storytelling to trackable performance outcomes — across TV, social, video, affiliate, influencer, and experiential channels.
Brand Partnerships & Sponsorships
Building and closing high-value sponsorship and media partnerships with globally recognized brands across beauty, CPG, wellness, fashion, tech, and entertainment. Multi-year, multi-million-dollar agreements.
Performance & AI-Enabled Media
Translating complex media ecosystems into clear, revenue-driving strategies using data, attribution insights, and AI-powered tools. Proven track record of exceeding quota at 174–250% across enterprise platforms.
Experiential & Cultural Integration
Designing brand activations, pop-ups, and cultural moments that place brands directly in the hands of consumers — creating lasting branded memories and driving measurable audience growth.
New Business Development
Identifying whitespace, building revenue where no formal sales motion exists, and converting traditional advertisers into high-value performance media partners through consultative selling and creative deal structuring.
Fractional CMO & Strategic Advisory
Serving as an embedded omnichannel strategist for advertising, marketing & PR agencies and direct brands — acting as the Quarterback who manages execution vendors, protects margin, and ensures the client relationship stays with the primary partner.
Two Decades of Building Revenue From Whitespace
My career began at top-tier advertising agencies in New York — OMD, Ogilvy, Mindshare — before expanding into business development at The New York Times, where I launched ThursdayStyles and generated $4M+ in incremental revenue in year one.
I am known for navigating fast-changing media landscapes without playbooks — identifying whitespace, building agency and brand relationships, and structuring high-value sponsorships that translate complex media ecosystems into clear, revenue-driving strategies.
Trusted by C-suite leaders, agencies, and brand marketers to change the trajectory of a brand — across media, experiential, digital, and performance channels.
Recognition
Presidents Club, The New York Times (2008)
Rookie of the Year, Rakuten (2018) — 174% of goal
Most Omnichannel Wins, Rakuten (2019) — 150% of goal
Goal Achievement 250%, Rakuten (2021)
Built the strategic foundation at the world's top advertising agencies — learning how global brands think, invest, and measure cultural impact.
Launched ThursdayStyles at The New York Times, creating a $4M+ incremental revenue franchise by architecting a brand-safe editorial environment for prestige & mass beauty and fashion advertisers.
Scaled traditional media advertisers into $1M+ annual performance media partners. Averaged two 7-figure deals annually. Won Rookie of the Year (174% of goal) and Most Omnichannel Wins.
Led enterprise SaaS and AI-driven media sales, closing $500K+ annual deals and building go-to-market strategies for AI-powered audience solutions across national markets.
Founded JojoLucky LLC to bring boutique experiential marketing and omnichannel brand partnerships to prestige & mass brands — acting as the strategic bridge between cultural moments and measurable revenue.
Case Studies
Launching ThursdayStyles: A $4M+ Revenue Franchise
The New York Times had no dedicated weekday, luxury beauty and fashion advertising product. Brands lacked a brand-safe, editorial environment within the NYT ecosystem that could command premium CPMs.
Identified the whitespace between the NYT's editorial authority and the growing prestige & mass beauty advertising market. Architected ThursdayStyles as a dedicated editorial section — creating a premium advertising environment, building agency and brand relationships from scratch, and designing a sponsorship model that aligned with editorial integrity.
$4M+ incremental revenue generated in Year One. Presidents Club recognition. Established a replicable model for premium editorial sponsorships that became a lasting NYT revenue pillar.
Connecting Awareness to Performance
A home decor company using traditional advertising channels needed to modernize their media mix and prove ROI without losing their core audience.
Architected an omnichannel strategy that amplified their existing top-of-funnel investment through trackable affiliate, influencer, and programmatic channels.
Scaled the account to $1M+ annually. Connecting top-of-funnel PR awareness directly to measurable commerce.
Experiential Marketing & Cultural Integration
Through JojoLucky LLC, I bring the same strategic rigor I applied at The New York Times and Rakuten to boutique experiential marketing — connecting prestige and mass brands with their consumers through carefully crafted live moments and cultural activations.
Brand Activations
Pop-ups, installations, and live experiences that place brands directly in the hands of consumers — creating lasting branded memories.
Influencer & Creator Programs
Curated creator partnerships that align brand values with authentic cultural voices — from micro-influencers to national talent.
Event Sponsorships
Structuring and executing premium event sponsorship packages that deliver measurable audience growth and brand affinity.
Cultural Moments
Identifying and activating around cultural moments — awards seasons, fashion weeks, wellness trends — that give brands earned media and social amplification.
Industries Served
JBF Consultancy: Omnichannel Revenue Strategy for Prestige & Mass Brands
A comprehensive strategic framework for agencies and brands navigating the omnichannel media landscape — covering audience intelligence, channel architecture, revenue optimization, and AI-enabled measurement.
This deck demonstrates the kind of strategic thinking I bring to every engagement — not just ideas, but a complete framework for execution, measurement, and scalable growth.
What's Inside
JBF Consultancy
Omnichannel Revenue Strategy for Prestige Brands
Ready to Change the Trajectory of Your Brand?
Whether you're a CMO looking for a strategic partner, a brand founder ready to scale, or a recruiter building a world-class marketing team — I'd love to connect.
I bring 20+ years of experience, a proven track record of building revenue where none existed, and the kind of strategic instinct that only comes from navigating fast-changing media landscapes without a playbook.